Group Benefits Built for
Small Business
We help businesses with 2–50 employees attract and retain great people with competitive benefit packages — without the big-company price tag or the runaround.
Compete for Talent. Keep Your People.
For small businesses, a strong benefits package isn't a luxury — it's a competitive necessity. We make it accessible and manageable, with a broker who actually does the work.
The Foundation of Your Benefits Package
Medical insurance is the cornerstone of any employee benefits offering. For most employees, it's the single most important thing you can provide — and for employers, it's the most powerful recruiting and retention tool in your arsenal. We work with all major carriers to find the plan that fits your team.
We don't push a single carrier or a single plan type. We do a thorough needs analysis, consider your employees' healthcare utilization, review your budget constraints, and present a clear, side-by-side comparison of your options. You make an informed decision — we do all the legwork.
Plan Types We Work With
There's no one-size-fits-all solution in health insurance. Different businesses and different employee populations benefit from different plan designs. Here's a quick overview of the types we commonly place:
- PPO (Preferred Provider Organization): Maximum flexibility with a broad network — great for employees who want to see any doctor without referrals.
- HMO (Health Maintenance Organization): Lower premiums with coordinated care through a primary care physician — ideal for cost-conscious groups.
- HDHP + HSA (High-Deductible Health Plan + Health Savings Account): Lower premiums paired with a tax-advantaged savings account — popular with younger, healthier workforces.
- EPO (Exclusive Provider Organization): In-network only coverage with lower premiums than PPOs, without the need for referrals.
- Level-Funded Plans: A hybrid between fully-insured and self-funded plans that can offer significant savings for groups with lower-than-average healthcare utilization.
What We Do at Renewal
Unlike brokers who show up once a year to flip your policy and disappear, we do a full market review every renewal. We re-shop your coverage across carriers, benchmark your current plan against the market, and present you with alternatives that may save money or improve coverage. If your current carrier is still the best option, we'll tell you that too.
Keep Your Team Healthy from the Ground Up
Dental health is directly connected to overall health — and employees who have dental coverage are more likely to get preventive care, catch problems early, and avoid costly emergencies later. Group dental is one of the highest-satisfaction benefits you can offer, and it's far more affordable than most employers expect.
Most group dental plans follow a tiered coverage model: 100% coverage for preventive care (cleanings, exams, x-rays), reduced coverage for basic services (fillings, extractions), and limited coverage for major work (crowns, root canals, orthodontia). We help you select the right tier structure and annual maximums based on your team's needs and your budget.
Plan Options
- PPO Dental: Access to a broad network of dentists with the flexibility to go out-of-network when needed.
- DHMO: Lower premiums with in-network-only coverage and fixed copays — predictable costs for employer and employee.
- Indemnity Plans: Freedom to see any licensed dentist — the plan pays a percentage of the usual and customary fee.
- Voluntary (100% Employee-Paid): Dental plans offered at the group level but paid entirely by employees — better rates than individual coverage.
Orthodontia Riders
If your workforce skews younger or you have employees with children, adding an orthodontia rider can be a meaningful benefit. We'll walk through lifetime maximum options and the cost/benefit tradeoff so you can make an informed decision.
High Value, Low Cost
Group vision insurance is one of the best value-per-dollar benefits you can add to your package. The employer cost is low, the employee appreciation is high, and the claims are straightforward. Employees who wear glasses or contacts genuinely rely on this benefit, and it's a meaningful differentiator when recruiting.
Most group vision plans include an annual eye exam (often at zero copay in-network), a frame or contact lens allowance, and discounts on additional pairs. We work with the leading vision carriers including VSP, EyeMed, and Humana Vision to find the right plan for your group.
What to Consider
- In-network exam copay and frequency
- Frame allowance and retail allowance vs. percentage discount
- Contact lens allowance vs. glasses allowance
- Access to LASIK discounts through the plan network
- Out-of-network reimbursement for employees who have a preferred provider
Bundling with Dental
In many cases, bundling dental and vision with the same carrier allows for administrative simplicity and can yield slightly better rates. We'll always compare bundled vs. standalone options and present both transparently.
A Benefit That Means Everything to the People Who Need It
Group term life insurance is one of the most emotionally resonant benefits you can offer. Employees may never file a claim, but knowing that coverage exists for their family provides genuine peace of mind — and that translates into loyalty.
Most group life plans are offered as a multiple of salary (e.g., 1x or 2x annual salary) or a flat benefit amount (e.g., $25,000 or $50,000). Employer-paid premiums are typically tax-deductible as a business expense, and the first $50,000 of employer-paid group term life is tax-free to the employee.
Key Features We Look For
- Benefit amount options (flat vs. salary multiple)
- Guaranteed issue amounts (no medical underwriting required)
- Portability provisions allowing employees to keep coverage if they leave
- Conversion rights to individual permanent coverage
- AD&D (Accidental Death & Dismemberment) riders
- Dependent life coverage options for spouses and children
Voluntary Supplemental Life
Beyond the base employer-sponsored coverage, we can layer in voluntary supplemental life insurance that employees purchase themselves at group rates. This allows employees who want more coverage to get it without individual underwriting up to guaranteed issue limits.
Add Real Value at Zero Cost to Your Business
Voluntary benefits are employer-sponsored programs that employees pay for themselves, typically through payroll deduction at group rates that are significantly better than what they could access individually. They cost the employer nothing but meaningfully expand the value of your benefits package.
These benefits fill gaps in coverage — gaps that can cause real financial hardship even for employees with good health insurance. A serious illness, accident, or hospital stay can result in out-of-pocket costs in the thousands, even with solid medical coverage. Voluntary benefits are the safety net that protects against those gaps.
Common Voluntary Benefit Options
- Accident Insurance: Pays a fixed cash benefit when an employee (or covered dependent) suffers a covered accident — regardless of other insurance.
- Critical Illness Insurance: Lump-sum cash payment upon diagnosis of a covered serious illness like cancer, heart attack, or stroke.
- Hospital Indemnity: Fixed daily, weekly, or per-admission benefit for hospital stays — helps cover deductibles and out-of-pocket costs.
- Short-Term Disability: Income replacement for employees unable to work due to a non-work injury or illness.
- Long-Term Disability: Longer-duration income protection for more serious or permanent conditions.
- Supplemental Life: Additional life insurance that employees purchase above any employer-provided coverage.
- Pet Insurance: An increasingly popular employee-funded benefit that adds genuine perceived value, especially with younger workers.
Why Voluntary Benefits Matter Now
As high-deductible health plans become more common, voluntary benefits have become increasingly important. Employees face more out-of-pocket exposure than ever before, and voluntary benefits provide financial protection that fills those gaps. We help you build a voluntary benefits package that complements your core medical plan and addresses your employees' real financial risks.
The Active Broker Advantage
Most brokers are there at enrollment and gone until renewal. At Garden State Benefits, we operate on a completely different model. Our value isn't just in placing your coverage — it's in managing your benefits program all year long.
When you work with us, you get a partner who's invested in your employees' wellbeing and your company's success. That means proactive communication, real advocacy, and a direct line to Paul — no voicemail mazes.
Compliance You Can Count On
Running a group benefits plan comes with regulatory obligations. We help you navigate the requirements and stay on the right side of the law.
ACA Requirements
The Affordable Care Act imposes specific obligations on employers with 50+ full-time equivalent employees. For smaller employers, ACA rules still govern market rules, essential health benefits, and enrollment periods. We help you stay current.
ERISA Basics
The Employee Retirement Income Security Act governs most employer-sponsored benefits plans. Key requirements include Summary Plan Descriptions (SPDs), plan documents, COBRA administration, and annual reporting. We guide you through your obligations.
COBRA & Continuation
When employees leave, COBRA requires that you offer continuation of health coverage. Proper and timely COBRA notices are mandatory. We help ensure your processes are compliant and your employees are properly informed of their options.
HIPAA Compliance
The Health Insurance Portability and Accountability Act affects how employee health information is handled. Group health plans have specific HIPAA obligations around privacy, portability, and pre-existing condition exclusions. We keep you informed.
Annual Notices
Employers are required to distribute a range of annual notices to employees — including the Summary of Benefits and Coverage (SBC), Medicare Part D notices, Women's Health and Cancer Rights Act notice, and others. We help you track these.
State-Level Requirements
Many states impose additional requirements on top of federal law. As a broker licensed in 26 states, we understand the state-specific rules that may apply to your business and your employees.
Small Business Benefits FAQ
Answers to the questions we hear most from small business owners exploring group benefits.
In most states, you need a minimum of 2 eligible employees to qualify for a small group health plan. Some states allow groups of 1 (the owner alone) to access group plans, while others require at least 2. We work with businesses from 2 to 50 employees and can help you determine exactly what you're eligible for in your state.
Keep in mind that there are participation requirements as well — typically, a minimum percentage of eligible employees (often 50–75%) must enroll for the group plan to remain active. We walk through all of this during our initial discovery conversation.
Under the Affordable Care Act, employers with fewer than 50 full-time equivalent employees are not required to offer health insurance. However, offering benefits — especially medical — is one of the most powerful things you can do to recruit and retain good employees.
Businesses with 50 or more FTE employees are considered Applicable Large Employers (ALEs) and are subject to the employer mandate, which requires offering minimum essential coverage to full-time employees or potentially facing penalties.
Group health insurance costs vary significantly based on your state, the number of employees, the average age of your group, the type of plan selected, and how much of the premium the employer contributes. As a very general reference point, employer contributions for small group plans often range from $300 to $700+ per employee per month for medical coverage alone.
There's no substitute for an actual quote based on your specific group. That's what we do — we gather your census information and shop the market to give you real numbers. No guessing, no hidden fees.
An insurance agent typically represents one or a few carriers and sells those specific products. A broker, like Paul, works on behalf of the client — comparing options across multiple carriers to find the best fit for your needs and budget.
As an independent broker, we're not incentivized to push any one carrier. Our goal is to find the plan that genuinely works best for you. Our compensation comes from the carrier as a commission built into the plan premium — at no additional cost to you.
Unlike individual ACA plans, group health insurance does not require a specific open enrollment period. You can typically apply for and start a group plan at any time of year — there's no waiting for a window to open.
New employees generally have 30 to 60 days from their date of hire to enroll, depending on the carrier and your plan's eligibility rules. We'll help you set up a clear enrollment process and timeline for your team.
Yes, within certain limits. Some carriers and plan structures allow employers to offer multiple plan options — for example, a lower-cost HMO alongside a more comprehensive PPO — and let employees choose. You can also offer different benefits to different classes of employees (e.g., full-time vs. part-time) as long as the class definitions are non-discriminatory and comply with applicable law.
We'll walk through your workforce composition and help you design a structure that's both compliant and appropriate for your team.
Ready to Talk Group Benefits?
Pick a time that works for you. Paul will walk you through your options — no pressure, no jargon.
Let's Build Your Benefits Package
Start with a no-pressure conversation. We'll learn about your business and give you real options — not a sales pitch.